Everyone's hair and body chemistry is different. We suggest referring to a naturopathic doctor to determine why your hair texture has become more coarse. It may be a metabolic or hormonal reason. Also using a shampoo and conditioner without harsh detergents will support your hair texture. Try Anuva or Isvara shampoos and conditioners. anuvahair.com isvaraorganics.com Application of haircolor is important in keeping the hair soft and manageable. Be sure to follow the directions in the EcoColors haircolor kit on how to color your ends correctly, as incorrect application may damage your ends.