I tired EcoColors at home yesterday for the very first time. I cannot believe how natural and healty my hair loks. The color is gorgeous and rich (just like regualr permanent color, only way healthier for my hair and the environment). I was also amazed that I not one bit of color was on my towel after shampooing. My hair smelled amazing too. I would definitely recommend everyone who colors their hair to switch to this amazing line. Thanks for making a great product!